Corporate image is an important resource for enterprises to operate successfully under the condition of modern market economy. Good corporate image helps to enhance the internal vitality of enterprises and enhance market competitiveness. Therefore, in the modern enterprise management, managers should consider the construction and management of corporate image as an important factor of successful operation. As a product of the deep development of China's socialist market economy, security company also faces the problem of market-oriented operation. How to shape the image of security company and how to use image management scientifically to promote the development of security Service is an important task in front of the management of security company.
People have different expressions about the concept of corporate image. In our opinion, the so-called corporate image, roughly speaking, is the combination of multi-level information left in the cognitive impression of the social public (especially the enterprise customers). Specifically, the corporate image is the enterprise operators in the operation of practical activities in the plan, the destination of the enterprise personality, characteristics and business philosophy, operating values and other information to the public through a wide range of media, and make it firmly rooted in the public awareness and thinking, In the social public, the formation of the enterprise management activities conducive to social psychology, social attitudes and behavioral habits of multi-level cognitive image synthesis.
Security company Image management, summed up is the modern enterprise management theory used in the company image molding, maintenance process to effectively achieve business objectives. Specifically, the security company image Management revolves around the company's image of the connotation, image positioning, image creation, image maintenance and consolidation activities such as scientific decision-making, organization, control, regulation. So that the security company to maximize the image effect, to promote the company's business activities.
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