Corporate image is an important resource for enterprises to operate successfully under the condition of modern market economy. Good corporate image helps to enhance the internal vitality of enterprises and enhance market competitiveness. Therefore, in the modern enterprise management, managers should consider the construction and management of corporate image as an important factor of successful operation. As a product of the deep development of China's socialist market economy, security company also faces the problem of market-oriented operation. How to shape the image of security company and how to use image management scientifically to promote the development of security Service is an important task in front of the management of security company.
People have different expressions about the concept of corporate image. In our opinion, the so-called corporate image, roughly speaking, is the combination of multi-level information left in the cognitive impression of the social public (especially the enterprise customers). Specifically, the corporate image is the enterprise operators in the operation of practical activities in the plan, the destination of the enterprise personality, characteristics and business philosophy, operating values and other information to the public through a wide range of media, and make it firmly rooted in the public awareness and thinking, In the social public, the formation of the enterprise management activities conducive to social psychology, social attitudes and behavioral habits of multi-level cognitive image synthesis.
Security company Image management, summed up is the modern enterprise management theory used in the company image molding, maintenance process to effectively achieve business objectives. Specifically, the security company image Management revolves around the company's image of the connotation, image positioning, image creation, image maintenance and consolidation activities such as scientific decision-making, organization, control, regulation. So that the security company to maximize the image effect, to promote the company's business activities.
The image activity of security company is based on its scientific management
Leave the company internal scientific management, security company image activities will become source, even if the image effect, can not be long.
Second, the security company image management throughout the image of all aspects of the activities
That is to say, the security company image connotation of the determination, image positioning, image-building, image consolidation and other aspects must rely on scientific management, in order to make the company image activities fruitful, can shape a good image.
Third, the security company image management objective is to make the security company image effect maximization, becomes promotes the security operation successful development the effective method
In a fundamental sense, the purpose of the image management of security companies is the fundamental driving force for the operation and development of security companies. Technically speaking, the aim can maximize the image effect of security companies, and ultimately promote and promote the development of security companies.